Real-time audiences enable your organization to use a guest's real-time session behavior to determine whether to run the experiment or experience. If you are familiar with JavaScript, you can create an audience template, essentially a saved real-time audience. All a business user has to do is select the audience they want to target when building an experiment or experience.

You can configure a form to display for marketers to further define the attributes of the real-time audience without ever having to write, edit, or view code.

Technical team members create audience templates with JavaScript using Immediately Invoked Function Expression (IIFE).

// Use server-side JavaScript to filter your audience further
// You have full access to the guest context which can be accessed under guest
// e.g. guest.email
// Any truthy return value will pass the audience filter
// It is recommended to return an object
// The value returned can be accessed from the variant API response as 'filter'
(function () {
  return true;
})();

With audience templates, you can:

Identify audiences in real-time and across-time to determine the experiment or experience to run
Use in combination with segments or stand-alone
Eliminate the need to wait for a segment build to run and update membership
Use real-time behaviors as well as transactional history
Incorporate your organization's custom attributes
Enable marketers to further define the audience by displaying a form to complete
- You can have different inputs and use those variables in the js.